How Much is Your Domain Name Worth?

You've read that domain names are the new real estate, and that valuations for prime domain names are increasing again after the dot-com crash. Appraising a domain name is a tricky business, however, because unlike real real estate, i.e., dirt, we've only been placing values on domain names for a few years. As a general rule, the value of a domain name is the price the market will bear--the price a willing buyer will pay a willing seller. But where to start the negotiation? Registrar Moniker.com offers an appraisal service, as do several other companies. But I found an interesting tool the other day that might give you an idea of your domain name's value. Go to http://estibot.com/ and check it out. I personally think the valuations it offers are too high, but it it is interesting to see the methodology it employs.