.mobi Goes Live--Registration Windows Announced

A new sponsored generic Top Level Domain, .mobi or dotMobi, went live this week. dotMobi is dedicated to delivering Internet content to mobile devices. On Monday May 22, the mobile industry will have an opportunity to register their trademark names as dotmobi domain names. The mobile industry has been defined by mTLD and consists of companies that are members of mobile industry organizations such as AMTA, CTIA, CWTA, GSMA, MEF, MMA, NZ Wireless Forum and the RCA. This Limited Industry Sunrise continues until Monday May 29.

Trademark Sunrise
Monday June 12 is the start of the Trademark Sunrise when all other trademark holders can register their trademark as dotmobi domain names. Trademark Sunrise continues until Monday August 21, a period of 70 days.

General Registration
Beginning on August 28, .mobi registration is open to everyone. This period is General Registration and continues indefinitely. General Registration commences with a two-week period known as Landrush; during Landrush, available .mobi domain names will be able to be registered at special prices.